Survey: 75% of U.S. consumers interested in Cuba visit


Sun Sentinel:

Would you consider a trip to Cuba if restrictions on U.S. travel to the island were lifted?

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A U.S. consumer survey released Tuesday found that 75 respondents would visit or at least consider a trip to Cuba, if Americans were allowed to travel freely there.

Another 1.7 percent said they’d already traveled to Cuba, according to the survey of 953 consumers conducted  by the Travel Leaders travel agency network from March 10 to April 10 across the United States.

The survey comes as the Obama administration issues new rules that make it easier for U.S. religious groups and educational groups to travel to Cuba with U.S. government approval. Most Americans are effectively barred from travel to the island under Washington’s nearly 50-year embargo on Cuba.

“Culturally and historically, Cuba fascinates a large number of Americans.  Physically, it’s amazingly close to the Florida coast, yet so far away because of continued restrictions for most citizens,” stated Roger E. Block, president of Travel Leaders Franchise Group in a statement.

“Like the traveling public, our Travel Leaders experts would welcome the opportunity to experience the country for themselves – the food, the music, the architecture, the beaches and the people – and then assist their clients in realizing a trip of their own to this forbidden destination that has been off-limits for nearly a half century,” he said.

The study found that when asked, “If all travel restrictions are lifted, how interested would you be in traveling to Cuba?”  U.S. consumers surveyed had these responses:

I’ve already been:  1.7 percent.

I’d go immediately: 20.2 percent.

I would go as soon as I believed Cuba was ready for Americans: 21.8 percent.

I might consider going: 33 percent.

I have no interest in going: 23.2 percent.

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